Ryan Reynolds and Blake Lively speak at the 2010 San Diego Comic-Con International. Lively has recently come under fire for using marketing strategies seen as inappropriate for her new film, “It ends with us.” (Photo Credit: Ronald Woan via Flickr.)

Blake Lively is a Ryan Reynolds wannabe. She also happens to be tone-deaf, and overall just a mean girl.
If you are unaware of the controversy surrounding Lively and the movie “It Ends With Us;’ videos of her have been circulating social media with allegations that she never took her movie seriously. Claims against Lively included using the press tour to advertise her other brands.
In multiple interviews on the press tour for “It Ends With Us;’ Lively brought up her haircare brand, trying to advertise it. In the past, her husband Reynolds successfully used a marketing approach on his PR tour for “Deadpool & Wolverine;’ advertising his brands and his movie simultaneously. This is the strategy that Lively used to promote her film and other brands. What she did not realize was that this was not appropriate for the movie and came off as insensitive to the public, especially to the victims of domestic violence that this movie was made to represent. Her approach was tone deaf rather than business savvy.
Other videos of Lively showed her not answering questions about the movie and shifting the topic to her brands. This was tactless, and showed again that Lively may not understood the gravity of domestic violence.
During Lively’s failed press tour, she simplified a thematically serious movie to that of a basic drama film by saying things like “grab your friends, wear your florals and watch ‘It Ends With Us’:’
While I despise Lively’s unserious attitude, I can counter these allegations by saying that she did address the topic of this movie-domestic violence a couple of times, though in clips that have not been viewed as much. And yes, while this doesn’t make up for her usage of this movie to advertise her brands, we cannot ignore the times she did speak on the gravity of her movie.
Lively also has a huge problem bringing up her husband. She ropes Reynolds in with her in everything from marketing his movie to including him in her movie. Lively even brought Reynolds in to write the films rooftop scene, which was done without the screenwriter’s knowledge. Cristy Hall, the writer, claimed she turned in her script before the WGA writer’s strike, but when she rejoined production she noticed differences in the screenplay. She assumed they were improvisations, but later at the premiere, she found out (along with everyone else) that Reynolds had penned the dialogue.
Her obsession with involving her husband in everything has surpassed being a supportive, power-couple to a dynamic that has started to piss people off. Lively’s multiple recent blow-ups in the public eye probably won’t end her career but she has taken a huge blow to her reputation amongst her fans.